This webinar series explores the culture and attitudes around entrepreneurship in the environmental science sector. Over the last few months, we have heard from a range of successful entrepreneurs, who have pioneered innovated and grown businesses in the sector. Our speakers have shared their experiences and discussed key challenges and opportunities they faced when establishing their businesses.
More broadly, the series attempts to explore how prevalent the entrepreneurial spirit is within environmental science and will challenge the viewpoint that innovation only comes from engineers and product designers, not scientists. It will continue to explore the skills environmental scientists need to become successful entrepreneurs.
In this episode, Dr Kat Bruce, Co-founder and Managing Director of UK start-up NatureMetrics, shared her experiences of establishing and running a start-up company and the challenges she faced in being a successful entrepreneur in the industry.