Science communication is a skill that many scientists find difficult, but it's one of the most important. Many experts struggle to simplify their own knowledge and make it digestible for people to understand. It is crucial that science is accessible, especially when aiming for specific groups or demographics to absorb information and make behavioural changes. How can you turn words into actions?
In this webinar, Stephanie discusses the content and delivery of environmental messaging, delving into the psychology behind environmental messages and their influence on citizens. She explores the importance of understanding your intended audience and how this influences your delivery channels and language.